In 2017, coffee was an afterthought at the Queen’s Tennis Championships. Today, it’s a standout part of the guest experience. What started as a small setup with a big point to prove has grown into a trusted, large-scale partnership across four major LTA events — serving over 4 tonnes of specialty coffee to players, VIPs, and fans.

From a modest coffee van in 2018 to serving espresso martinis and flat whites in VIP hospitality for teams like Mercedes and Red Bull, Ground Coffee Society’s journey at Silverstone has been one of growth, grit, and great relationships. Here's how a small misstep turned into one of our proudest partnerships.

What does it take to serve world-class coffee at one of the UK’s biggest sporting events? Sixty machines, two Arctic lorries, more than two tonnes of coffee, and a team that’s spent years building towards the moment. This is how Ground Coffee Society took on The Open — and delivered across the entire site at Royal Troon.